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How to Win on Linkedin

How to Win on Linkedin

From titivating your title to using scroll-stopping profile photos, here’s how to get the most out of your account
Last week, Microsoft acquired LinkedIn for $26.2 Billion, marking the third-largest acquisition in tech industry history.

With 433 million members (and two new members joining every second), LinkedIn is the business world’s go-to social networking site. How people use it though, could be refined, said Enterprise Relationship Manager at LinkedIn Kristi Falzon. Ahead of her Soho House Chicago event, she shares ways to maximize your presence on the site.

Choose a killer photo. If your profile has a picture it’s seven times more likely to get viewed than if it doesn’t have one. You want to make sure it’s professional — but it doesn’t have to be a stiff, suited-up and posed picture. Make sure you choose something that still displays your creativity and personality.

Don’t tie yourself to your job title. Along with your photo, the headline is the most important element of your LinkedIn profile. Your headline should be something you create to promote your personal and professional brand. For example, instead of mine saying “Enterprise Relationship Manager” (My job title at LinkedIn) it reads “Helping Companies Connect with Top Talent.”

Use specifics. If you’re on the job hunt, make sure that you know exactly what type of role you’re interested in and be specific about defining that. On the flipside, make sure your profile reflects skills pertinent to the jobs you’re applying to. The number one activity on LinkedIn is viewing other people’s profiles, so members need to make sure theirs are up-to-date and written in a way that will grab people’s attention.

Do your research. I often tell people to make sure that when they message people on the site — whether it be for a job, an introduction, or an opportunity to connect — that they take the time to research the person’s profile they are trying to connect with. When the person receiving the message sees that the person reaching out to them took the time to personalize their message, the more likely they are to respond.

Learn to love (and use) the newsfeed. A lot of people assume that LinkedIn is only there to help them find a job, and don’t realize it’s also great for reading articles and content that others have posted. Our site actually has more content than the Wall Street Journal! Start by following influencers who curate and publish content through LinkedIn: I’d recommend Richard Branson, Arianna Huffington and Mark Cuban.

Don’t just connect; follow. Follow companies that you are interested in — whether as a user or as a prospective employee. Not only does following companies enable you to learn more about them, but these companies can also see that you’re following them, enabling them to reach out to you with a targeted message.

Go mobile. Our mobile traffic now makes up about 52% of the site traffic; so you’ll want to make sure your profile reads well on a smartphone as well as a web browser. Download one of our apps based on what you’re trying to accomplish. There’s the basic LinkedIn app with everything in one place, LinkedIn Job Search for browsing and applying to job opps, or LinkedIn Lookup, which helps you find your colleague’s information in seconds, even if they’re not on LinkedIn.

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